Global Marketing and Communications 2 Essay Example | Topics and Well Written Essays - 1750 words

Global Marketing and Communications 2 - Essay Example Don E. Schultz is referred as the father of the integrated marketing communication. His research and teaching focus upon financial measure and branding along with the communication integration (Leopold, 2010). There are six steps to develop effective global communication. Firstly, one has to identify the target audience and then determine the communication objectives. After that, message should be designed and communication channel has to be selected. Next, the source of the message should be selected and finally the result of the communication is analysed. These six factors are very much helpful to create the global marketing communication (Volkmer, n.d.). Global marketing communication is a kind of marketing technique that facilitates global business. A firm operates in more than one country in order to have financial advantages which they might not get in their domestic environment. In order to have global business, the company should have due emphasis upon marketing and production facilities. When a company decides to go global, it should get hold of the following basic attributes: John Pemberton, who was an Atlanta based pharmacist, founded Coca Cola in the year of 1886. The name of the company was decided by Frank Robinson, the bookkeeper of John Pemberton. Coca Cola entered into the global markets of Canada and Mexico in the year of 1898. In this year a law was passed in the Congress in wake of Spanish-American war for which Coca Cola was sold only as beverage and not as drug as decided earlier. Ben Thomas and Joseph Whitehead received the bottling rights in the year 1898. Later the company started their bottling operations in Philippines, Panama, Puerto Rico and Cuba among other countries (Ohio University, n.d.). Coke is tasted worldwide as bottling operation was available in 28 countries in 1929. Coke started to sell in a can

Neighborhood research assignment Ozone Park Queens Essay

Neighborhood research assignment Ozone Park Queens - Essay Example Later on it was developed by music publisher and developer Benjamin W. Hitchcock and his partner Charles C. Delton. The called the region â€Å"Ozone Park,† because the gentle, fresh air current blew continuously from Jamaica Bay and Atlantic Ocean. The inhabitants are from various ethnic groups such as German, Irish, Eastern European as well as immigrants from Caribbean and Latin America. When the transportation was developed in the region the population started increasing and between the year of 1921 and 1930. As per the data collected in 2010, the population of Ozone Park is 37,087 people. If considered the population growth of this region, it is 3.90 percentages. The average age of the population, is 33.68 years. Population density in Ozone Park, Queens is 33,453/sq.mtr. The population in gender is divided in following way: According to the jobs 74% people are involved in white collar jobs whereas 25% people are involved in blue collar job. In Ozone Park 30% of people are in the age group between 0 and 17, 30% of the population is between 18 and 44 age group and 5% population consists of the people who have crossed the age of 65. The following chart shows the population of various groups of people staying in Ozone Park. The population of Ozone Park, Queens is growing rapidly. ... South border is South Conduit Avenue while the east is 108 Street. Ethnicity of Ozone Park The population of Ozone Park consists of many immigrant groups. The contribution of German and Irish people is substantial in this region. These ethnic groups occupied Ozone Park in the late 19th century and early 20th century. By 1910 Italian people were supposed to be one of the largest ethnic groups in the neighbourhood. They started migrating from New York to Ozone Park. Since the beginning, Ozone Park is captured by the immigrants. At first the Italian people came and settled down there. Ozone Park is known as Little Italy, it is because of its remarkable Italian population. Though the Italians are dominant, in the past few years the other people also are coming and settling down in this region. Among them some immigrants are from South Asia, South America, and West Indies. All of them have brought their cultures with them and thus the land has become cosmopolitan and multi-cultured. Such diversity in culture has made Ozone Park one of the fastest growing as well as ethnically diverse lands in New York City. The African American group also has spread all over the neighbourhood. While describing the ethnic diversity, Jerome Krase and Ray Hutchison say, â€Å"Richmond Hill is the residential and commercial center of a vibrant and expanding Indo-Guyanese and Indo-Trinidadian community concentrated in South Central Queens including neighbouring Ozone Park, South Ozone Park, and Jamaica. Indo Caribbean are descendents of Indian migrants who lived in the Caribbean nations of Guyana, Trinidad and Tobago, for well over 100 years.† (Jerome Krase and Ray Hutchison, 2004) Here in this region one can find the